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Shinsegae Department Store Gangnam announced on the 20th that it will hold various pop-up events to celebrate the first anniversary of the golf specialty center’s renovation. First of all, until the 29th, golf shoes from Footjoy and EcoGolf, caddie bags from Antumas, and Fairlair golfwear will be sold at up to 50% off.

For two weeks from the 29th, ‘The Stage’, a space dedicated to pop-ups on the first floor of the Gangnam store, will host a pop-up of ‘Jexio’, a club brand popular among female golfers, to introduce the new ‘Jexio 13’ exclusively to the industry.On the 23rd, premium golfwear brand ‘Iceberg’ and street style brand ‘Yolfgolf’ will open. On the 8th of next month, Danish shoe brand Echo will launch its golfwear in Gangnam for the first time in the world.

The Gangnam branch opened on February 17 last year as a premium space that brings together a total of 28 popular brands, including six new brands. The store has been gaining popularity due to the endemic pandemic, recording a 7% year-on-year sales growth rate over the past year. In particular, the proportion of customers in their 30s and 40s has increased from 46% to 52%, driving growth. “We are proud to have been leading the golf trend in Korea through our golf specialty store in Gangnam,” said Sun Hyun-woo, head of fashion at Shinsegae Department Store. “We will continue to showcase the latest 스포츠토토존 trends in golf wear and accessories as the golf season begins in earnest.”